The 8.45 Club and its courses are brought to you by Being Smarter Ltd which runs a network of business advice sites.

We provide time-poor, business people with succinct, practical expert advice to enable you to make a real difference to your business quickly.

Our training style is unique. Video-based lessons (or advicelets) are delivered to your inbox first thing in the morning. Each one will not last  longer than 10 minutes per day, ensuring business learning becomes business as usual.

If you feel the training style would work for your business and you’d like a course written specifically for your employees or customers, then take a look at our custom elearning programme.

Mark Copeman is the founder of Being Smarter Ltd and has been working with sales and marketing people in both large and small business for the last 15 years. He has worked extensively in the marketing arena for the last 8 years, starting up and selling his share in Twist Media Ltd which specialises in helping sales and marketing people get the most out of selling and demonstrating their products.

Mark has worked to deliver presentations for share-price affecting anaylst briefings, worked directly with Chief Executives and has delivered a system managing a global company’s PowerPoint assets and distributing them regularly to 4,000 sales people while they slept.

During his time at Twist Media, he established the concept of a Virtual Expert with on of his largest clients – the concept of filming subject matter experts on technical subjects and then reusing that footage in multiple ways. It’s such a simple idea, yet can reap real dividends.

In 2008, Mark worked as an interim director of The Marketing Practice where he worked to turn around their largest account and implemented a new ERP system to manage the business into its next phase.

In October 2008 he set off on a new journey with a blank sheet of paper and a drive to do something new again.

In February 2009, Being Smarter launched The 8.45 Club – its first major online venture which delivers video-based online training in 10 minute bite sized chunks – because who has time to learn any more? During 2009, partnerships were formed with various subject matter experts, a US training company and a UK based customer service training company.

In December 2009, Mark formed a relationship with one of the world’s leading Internet Marketers, Ed Dale and will be releasing new courses throughout 2010 under the Ed-ucation Online brand. He formed this relationship using the system which underpins the second business in the Being Smarter stable – Targets to Prospects, launched in November 2009.

You can read about Mark’s first year’s experiences of building Being Smarter Ltd here. Several thousand others have already read it…

In this brave new world of everyone being connected, Mark can be found in a number of 2.0 ways:

• You can find him and link to him on Linkedin here.
• You can find him and follow him on Twitter here.
• You can find him and interact with him on Ecademy here.