High quality, templated programmes, involving real people
FACT: It’s getting harder and harder to get your messages noticed amongst employess or externally, with partners, suppliers and customers.
WHY? Because people just don’t have time to listen any more. Time is precious and there’s always something more urgent to be doing.
OUR ANSWER: Whether you’re looking to communicate messages internally or externally, there are two keys to success. 1) Make it engaging and 2) Make it short!
What is Business TV?
We work with a multiple organisations to deliver regular messages internally and externally.
We help them decide what they want to say, we produce a branded virtual studio, we agree filming dates and we then present their messages according to a supplied script. We then set up our green screen studio on their premises and interview colleagues or customers on their premises OR we invite guests into our green screen studio in Berkshire, UK to be interviewed and filmed.
We think this method of message delivery is stunning – click play and judge for yourself…
Types of programme:
Most of the work we do for clients is not public domain, we’ve therefore included screenshots for you to get a sense of what’s possible:
i) Face to face executive interviews
We completed over 50 interviews in the first 10 weeks of 2012. We conduct one on one sessions as well as three-way sessions and often arrange multiple interviews in a single day for economies of scale.
We work off site on customers’ premises as well as at Berkshire Green Screen.
ii) Partner and customer interviews
You’ll find an example of a three way interview between one of our clients, Colt and their partner, the German multinational, Magirus below. Mark Copeman hosts. The original footage looks like this:
Note the length is short. There’s a longer edit too for those interested in a little more detail. It’s vital you keep the content linked to the audience’s requirements.
iii) Remote interviews, using Skype video – just like on the news channels
Filming busy people is hard. Schedules are difficult to manage and it can get expensive travelling to a location, setting up and filming a single 10 minute interview. A much more cost effective approach is to use Skype video. We’ve been using it for a couple of years now to record interviewees remotely and the results have been amazing.
We use 3 different camera angles, including a full screen shot of the interviewee. We’ve dedicated recording hardware and software to get the best possible streaming recording. Providing our interviewees have a decent quality Internet connection, the results are incredible.
Our mission is to mirror the news networks, without their overheads. We’re not far off…
There’s a public domain example below.
Adapting your brand for On-screen
We also do a rather nice job of the branding which would surround your Business TV series – we take your logo and do really nice things with it (assuming your branding people don’t mind it looking fabulous)…
There’s some examples in the video below.
So, like what you see? Why not get in touch…?